Oral B, a market leader in oral care, was established in California in 1950. It is now, along with Crest, owned by Proctor & Gamble falling under their Oral Care umbrella. Proctor & Gamble have long been Colgate-Palmolive’s rivals, even competing over the sponsorship of soap operas in the 1950s – 1960s.

Oral B’s products include toothpastes, mouthrinses, oral cleansers, flosses, interdental products and manual and electric toothbrushes, for which they probably are most well known.

Oral B’s first electric toothbrush, the D1, was produced in 1978. The D1 was the first toothbrush designed to simulate the side to side movements of a manual brush. Since 1987, Oral B electric toothbrushes have been produced in collaboration with German electronics giant Braun. They are at the forefront of dental care technology, currently with around six different series of electric toothbrush.

Professional Care 4000

Professional Care Smart Series 5000 with Smart Guide

Professional Care 3000/8850

Professional Care 1000/7400

The Vitality Series